Gönüllü Coğrafi Bilgi Sistemleri ve Pazarlama Alanında Kullanımı
Anahtar Kelimeler:
Coğrafi Bilgi Sistemleri, - Gönüllü Coğrafi Bilgi Sistemleri, - Konumsal PazarlamaÖzet
Günümüzde akıllı telefonların ve bir dizi akıllı cihazın yaygınlaşması, son kullanıcının coğrafi bilgilere erişimini önemli ölçüde kolaylaştırmıştır. Eş zamanlı olarak, gelişmiş uygulamaların ortaya çıkışı, kullanıcılara kişiselleştirilmiş haritalar oluşturma veya Wikimapia ve OpenStreetMap gibi platformlara katkıda bulunma olanağı sağlamıştır. Bu durum, müşterilerin coğrafi dağılımını tespit etmek, tüketicilerin pazar eğilimlerine ilişkin verileri toplamak ve incelemek ve rakiplerin faaliyetlerini izlemek gibi amaçlarla pazarlama alanında kullanılabilecek Gönüllü Coğrafi Bilgi Sistemlerine uygun ortam sağlamaktadır. Bu şekilde elde edilen bilgiler, hedeflenen çalışmalar için belirli pazar segmentlerinin belirlenmesi, ürünlerin dağıtımının optimize edilmesi ve pazarlama kampanyalarının etkinliğinin arttırılması bağlamında önem kazanmaktadır. Bu çalışmada Coğrafi Bilgi Sistemleri (CBS), Katılımcı CBS, Kitle Kaynaklı CBS ve GCBS’nin gelişimi ve pazarlama alanında kullanımı ele alınmıştır
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(Date of Access: 03.03.2023)
