Success Strategies in Digital Transformation: A Qualitative Research
Keywords:
Digitalization, Digital Transformation, Digital Strategies, Enerjisa Üretim.Abstract
In recent years developing technology has led to changes in socio-economic structures in many areas. Businesses are also affected by the changes and try to adapt to new market conditions. Businesses have to transform their functions into digital in a holistic structure in order to perform their functions more agilely than their competitors with new business models. Based on this, this research aims to reveal the strategies that businesses implement in achieving a successful digital transformation. In line with the purpose of the research, the digital transformation success strategy of Enerjisa Üretim, which leads the sector with its products and services in the fields of energy production, energy supply, renewable energy and sustainability, is examined.The research data were obtained through document review and in-depth interviews with Enerjisa-Üretim information technologies digital business senior manager and expert employees. In this direction, a conceptual model was created by determining the strategies related to the digital transformation of the company, which is the subject of the research. In the research, it has been determined that strategies such as flexible and agile organizational structure, governance, digital leadership, digital capabilities, cooperation are adopted for the success of the digital transformation process. It is argued that digital transformation strategies can be successfully implemented in the focus of the organizational culture created. It has been observed that strategies for digital production are created with product lifecycle management and agile practices, based on the product. In addition, it can be said that Enerjisa Üretim has successfully determined and implemented digital transformation strategies.
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